ANTECEDENTS OF HERITAGE IMAGE AND ITS IMPACT ON BEHAVIORAL INTENTIONS TO A PARTICULAR DESTINATION

Surya Bintarti, Yunita Ramadhani Ratnaningsih DS,, Edy Saptono

Abstract


This study aimed to analyze the influence of the word of mouth and destination quality to the heritage image of destinations in the district in the province of West Java. This study is also aimed to determine the effect of heritage image on behavioral intention. This research is quantitative research that aim to determine the size and causal correlation between the variables in the model and determine the significance of each of hypotheses proposed. Data was collected using questionnaires distributed by self-administered in ―Gedoeng Joang‖ district in the province of West Java. The population in this study was tourists who visit certain tourist destinations in the district in the province of West Java. Using tourists who visit to a particular destination in the province of West Java as a sample deemed appropriate because their impressions still embedded in each respondent. This study used a nonprobabilistic sampling as data collection techniques with purposive sampling as a data collection method. The sample size used in this study was 200 respondents. To test the relationship modelling between variables is established, this study uses Stuctural Equation Modelling with the help software Amos 16.0. Questionnaire was used as a data collection tool. Questionare were distribute to respondents targeted with the help of enumerators. The results of this research contributing to the development of body knowledge in the field of tourism marketing.

Keywords


word of mouth, destination quality, heritage image, behavioral intention

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