INTERNATIONAL BUSINESS PERFORMANCE IN BUSINESS FURNITURE RATTAN: ENTREPRENEURIALCOMPETENCE AND INNOVATION CREATIVITY

RR. Wening Ken Widodasih, Erina Rulianti, Ida Abdul Gopar

Abstract


Creative industries significantly contribute to economic development; however the development of creative industries stills many problems, so it has an impact on the weaknesses of competitive advantage and performance. The number of sample in this study was 200 Micro and Small Business Enterprise (MSBE) in the central rattan cluster in Cirebon district, West Java with purposive sampling technique. To test the relationship modelling between variables is established, this study uses Stuctural Equation Modelling with the help software Amos 16.0. Questionnaire was used as a data collection tool. Questionare were distribute to respondents targeted with the help of enumerators. The results of this study show that the two of the independent variables have positive influences to the competitive advantage and market performance. Entrepreneurial competence has the biggest influence to competitive advantage and competitive advantage has the biggest influence to market performance. This results support the previous research that entrepreneurial competence and innovation creativity has a significant positive influence to competitive advantage and competitive advantage has proven to be an intervening variable to market performance. The conclusion of this study shows that entrepreneurial competence and innovation creativity has positive and significant influences to competitive advantage and an indirect influence to market performance.

Keywords


Entrepreneurial Competence, Innovation Creativity, Competitive Advantage, Market Performance

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