THE ABILITY OF GOVERNMENT SUPPORT ACCESSIBILITY TO INCREASE THE PERFORMANCE OF SMALL TO MEDIUM SIZE ENTERPRISE IN LOCAL FOOD PRODUCTION IN BANTEN PROVINCE

Meutia Meutia

Abstract


The purpose of this study is to identify and analyze the influence of social interaction on the ability to access governemnt support and develop marketing ability that will aim to increase marketing performance of small to medium size enterprises in local food production in Banten Province. Sampling method uses purposive sampling from three regencies in Banten Province, they are Pandeglang, Lebak and Serang regency. Sample in this study is 125 respondents. Data is managed via Structural Equation Modeling (SEM with PLS program). The result from this study shows that there is a significant relationship between the influence of social interaction variable and the ability to access government support. Second result does not show positive and significant relationship between social interaction and marketing capability. The third result shows that there is nosignificant influence of the ability to access government supportto marketing performance and the fourth result shows that there is a significant influence between the ability to build marketing capability and marketing performance. The result from this study provides contribution on resource based view theory, which said that the ability of social interaction needs to be developed to improve marketing capability and marketing performance.

Keywords


social interaction, marketing capability, the accessibility of government support, marketing performance

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