THE INFLUENCE OF WORD OF MOUTH MARKETING'S POWER AND BRAND IMAGE TOWARDS TO REPEAT ORDER OF SIN JUNG'S WHITENING CREAM (CASE STUDY IN SANGGAU KAPUAS, WEST KALIMANTAN BORNEO).

Yennida Parmariza, Eni Eni

Abstract


This research aimed to determine whether there is a positive power between word of mouth marketing (WOMM) and brand image towards to repeat order Sin Jung facial whitening cream in district Sanggau Kapuas West Kalimantan (Borneo). Total population are 50 peaple and they are automatically showed to be sample of this research.The sampling technique used purposive sampling method and used primary data obtained by distributing questionnaires to the loyal consumer of Sin Jung facial whitening cream (twice using or more). The Data analyzed by multiple linear regression, which is operated through a program IBM SPSS 20.0. Result of linear regression analysis of the analysis and discussion of the influence of the power of word of mouth marketing (WOMM) and Brand Image (BI) to the high number of repeat order is positive, it means there is a positive relationship between the variable f Word of mouh marketing (WOMM) and Brand Image (BI) to repeat order Whitening Cream of Sin Jung brand (Case study on consumer Sanggau Kapuas, West Kalimantan, Borneo).

Keywords


word of mouth marketing, brand image and repeat order

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