Yustin Sartika


Bear is usually depicted as a strong, brawny and blood-curdling animal. On the contrary, Pooh Bear is the fun-loving and caring main character while Masha Bear can handle all house works. Their characteristics can be related to Jungian gender theory which states that man is bisexual having both feminine and masculine sides. A focus on anima animus is established through qualitative research analysis of bear characters' actions and the characters around within the plots of Winnie-the-Pooh and Masha and the Bear. Masha and the Bear is adapted from the real story in Russia. The use of anthropomorphic storytelling in those animations can bridge the conceptual and moral gulf which separate human from animal. By using anthropomorphism perspective, this research is aimed to find the feminine and masculine stereotype of Pooh and Bear characters. Anthropomorphism is divided into the animation of physical and psychological qualities. The result shows that small bright yellow body on a short red t-shirt makes Pooh look more lovable. Another woman stereotype is portrayed from the name given, Winnie, and his most favorite honey. Masha Bear‘s physical qualities are quite identical to a real bear. Beyond his strong and brawny body, he is a spick-and-span bear. He is a merciful bear who becomes a caregiver for Masha, the parentless girl. Anthropomorphism creates great empathy in humans. This empathy can be combined with a simplified narrative to provoke genuine feeling from audiences. It draws attention to feminine and masculine stereotype of human to identify in animal animation.


stereotype, feminine, masculine, anthropomorphism, empathy

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