IDEOLOGY REPRESENTATION ON MEDIA: A DISCOURSE ANALYSIS IN CCU CLASS

Indrawati Indrawati

Abstract


Cross Culture Understanding (CCU) course is described as the process by which students acquire knowledge and skills of aspects of culture of subjective nature such as norms, values and perceptions; of objective nature such as cultural artifacts and ways of life of people of certain cultural backgrounds. This is revealed through analyzing various discourses of oral, written, visual and other media. Learners of this course are exposed to activities of conceptualizing ideas, discussing forms of social phenomena realization and building cultural relativity through which learners grow attitude of appreciation and toleration and eventually build cross cultural communication with people of different backgrounds. A film perpetuating ideology of certain social class in America is discussed by learners in class to reveal prevailing value of being white Anglo-Saxon protestant. Then this is examined in relation to the existing American Dream as people‘s philosophy. The class reports the findings after studying their own national ideology and makes comparison and contradiction between the two ideologies. Learners report the findings in their weekly log book to document the data for further use and to be uploaded in an on-line academic-scientific journal. A qualitative textual analysis method is done to formulate a meaning interpretively. Textual analysis is an appropriate method for analyzing film as it emphasizes on genre of organizational style.

Keywords


Cross Culture Understanding; discourse; ideology; American Dream

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.